Teaching English online

and using video to make dry, technical information fun

Cambridge English has a global reach, providing many resources for learning, teaching and assessing English language. A lot of what they do is pure process. Their clients, students and teachers all over the world, have to conform to these procedures so that things work properly. They have found that video, and animated video in particular, is a good way to get these technical messages across to such a broad audience.

Client

Cambridge English

Services

Video production
2D animation
Graphic design

5 Teaching Challenges

An online teaching aid for English Language teachers

This video introduces a set of 5 online challenges designed to develop the skills of international English teachers. The style is cheerful and references adventure gaming to highlight the fun nature of the challenges.

Techniques: Voice-over, motion graphics and 2D character animation

Write and Improve

Introducing an online automated writing tutor

This is one of two videos that explain an online automatic writing tutor; this one is a general introduction to the idea aimed at students who want to improve their English writing skills.

The video uses kinetic type accompanying the voice-over to explain how the online app functions.

Techniques: Voice-over, motion graphics and kinetic type

Write and Improve

Automated writing tutor user interface explainer

The accompanying video about the online automatic writing shows how the user interface works. The experience of using the online app is created with motion graphics so that the English Language students get an idea of what to expect before using it themselves.

Techniques: Voice-over, motion graphics.

Common European Framework of Reference

Explainer about an international grading system

This film provides a quick and clear overview of the Common European Framework of Reference (CEFR). It outlines what the CEFR is for, and why it is useful for candidates, teachers and employers alike.

Techniques: Voice-over, motion graphics

Centre Printing and Scanning

Process explanation video

Centre Printing and Scanning (CPS) is and initiative that Cambridge English (then Cambridge ESOL) wanted to roll out to its exam centres around the world. The idea was to reduce the volume of exam papers that were being physically shipped across the globe by printing and scanning documents and sending them as electronic data instead.

Techniques: Voice-over, motion graphics