The song Gimme Dat Ding by The Pipkins was the inspiration for this commercial for a microwaveable pie. The actors were filmed against a green screen then composited with several layers of graphics, animation and effects. Like the song the style is bright and retro.
I made this commercial (and several others) with Chas Lister at Commercial Breaks. He came up with the idea. I came up with the design and worked out the technique and Chas got great performances from the actors. It was the last job we did together (I think Chas is retired now) and I’m rather fond of it.