Innova are a local company. I’d ride my bicycle over to their office, have a cup of tea and chat with Mark the MD about our son’s football teams. A very pleasant way to do business.
They are a software reseller. To differentiate themselves from the other resellers they want to bring attention to their excellent after sales service and support. A good way to do this is with a flyer posted to potential clients which is appealing enough that someone might read it and, hopefully, even enjoy the content.
You can see that I enjoyed making these illustrations.