It’s ironic, but bitterly so, that the first video I made after the Covid-19 virus changed everything was for a medical technology company. ElectronRX contacted me shortly before the UK went into its first lockdown. And I’m very grateful that they continued to trust me to deliver after the crisis hit, when no one could predict any longer how things were going to work out.
Animation is probably one of the least affected video production techniques. Animators are notoriously insular anyway and technology enables us undertake the whole process from the comfort of our sheds.
This production went so well under the circumstances, and that says as much about the client as it does about me, that I wrote an article about the experience for LinkedIn.
