Art at heart

an induction video for Arts Council England

At over 15 minutes this was the longest corporate style video I’ve made. It was intended to work in a browser, so new recruits to Arts Council England could get an overview of the organisation they were joining. I made it with Flash because that was the best way deliver video over the web in 2005, especially if you didn’t want a big clunky video player cluttering up the page.

The brief was to make it white and airy and to feature photos and footage from ACE’s library. My work was really coming up with the style and the transitions to make it continuous.

The video is here is just edited highlights, not the whole shebang, that would be too much to ask of you.


  • Arts Council England


  • Video production
  • Graphic design